Coffee Takeover Hong Kong 2026 at Korea Square 2026

Korea Square 2026 Highlight | Coffee Takeover Makes Its Debut in Hong Kong!

All-Korean Specialty Coffee Lineup: Gathering 13 Award-Winning & Renowned Coffee Shops and Artisan Brands

As a featured highlight of Korea Square 2026, hosted by the Korean Cultural Center in Hong Kong, "Coffee Takeover" officially makes its Hong Kong debut following its resounding success in South Korea. The event is organized jointly by Concept Avenue, Cheez Media, Amativo, Urban Coffee Roaster, 2-WayCup, and HypeFlux, and generously sponsored by specialty coffee equipment leaders FELLOW and MORNING.

As one of Hong Kong’s rare specialty coffee festivals centered around an "all-Korean lineup," Coffee Takeover Hong Kong Station will grandly launch from October 31 to November 1, 2026, at the Korea Square 2026 Festival held in PMQ, Central. Bringing together 13 award-winning brands, world-class star baristas, and artisan roasteries from South Korea and overseas, this flagship event is set to deliver an unprecedented, top-tier sensory experience for K-culture enthusiasts and specialty coffee lovers across the city.

13 Featured Brands Lineup (In no particular order)

1. Aery ｜ Led by WBC World Finalist | Busan's Super Hot Coffee Destination

The World Barista Championship (WBC) is the pinnacle of global coffee competitions. Lim Jeonghwan, co-founder of Aery, won the South Korea Barista Championship in 2024 and represented South Korea on the international stage, successfully reaching the WBC World Finals. Derived from the word 'Airy,' Aery's coffee is renowned for its clean, transparent, light, and beautifully layered flavor profile. It has become a must-visit destination for travelers in Busan. The team will bring their signature light and airy coffee experience directly to Hong Kong.

2. HOCUS POCUS ROASTERS ｜ 5-Consecutive-Year Blue Ribbon Winner | Gyeonggi-do Specialty Roastery

South Korea's 'Blue Ribbon Survey' is a prestigious benchmark for food and coffee quality in the country. Located in Pyeongtaek, Gyeonggi-do, HOCUS POCUS ROASTERS has been awarded the Blue Ribbon for five consecutive years, proving its exceptional quality and status. A regular invitee at major international coffee expos with long queues wherever they go, HOCUS POCUS ROASTERS is excited to share the rich culture and distinctive flavors of Korean specialty coffee with Hong Kong coffee lovers.

3. H Coffee Roasters ｜ Loved by Japanese & Korean Coffee Fans | Hotspot in Seongsu-dong & Seochon

Located in Seongsu-dong (Seoul's trendy hub) and the historic Seochon neighborhood, H Coffee Roasters is a social media and travel website favorite. The Seongsu-dong store complements the district's artistic vibe with endless crowds, while the Seochon outlet offers an understated yet stylish ambiance. Extremely popular among local Koreans and visiting Japanese coffee aficionados alike, H Coffee Roasters will bring its signature specialty coffee beans to Hong Kong for a truly refined experience.

4. Center Coffee ｜ UK Brewers Cup Champion Mastermind | Master-Level Specialty Roaster

A key figure in driving South Korea's Third Wave Coffee movement, international champion Park Sang-ho holds titles including 2013 UK Brewers Cup Champion and 2015 Coffee in Good Spirits Champion, alongside experience as Head of Quality at London's top roastery Square Mile Coffee Roasters. Bringing European top-tier coffee philosophy and rigorous quality control back to Korea, he transformed Center Coffee into a world-class institution named 'Best Specialty Coffee Shop in Korea' by multiple global media outlets. Renowned for its legendary Geisha coffee, Center Coffee will present a master-level coffee experience in Hong Kong.

5. Ryans Coffee Roasters ｜ Led by International Star Roaster & Q-Grader

Founder and Chief Roaster Noh Young-jun is an internationally acclaimed roaster and certified Q-Grader. He has served as an expert judge in major coffee competitions worldwide—including in Costa Rica, Colombia, Mexico, Indonesia, and South Korea—while actively educating coffee professionals locally. Highly respected in international coffee circles for his meticulous standards, Noh will offer Hong Kong coffee enthusiasts the opportunity to purchase his expertly roasted coffee beans directly.

6. Remind Coffee ｜ Bringing Hong Kong Flavors to Seoul | Hong Kong Founder Brand

Coffee Takeover serves as a bridge for cultural exchange. Named one of Seoul's Top 50 Coffee Shops by Restaurant Guru, Remind Coffee was founded by a Hong Kong native. Besides introducing classic Hong Kong snacks like egg tarts and bubble waffles to Seoul, its top-tier hand-pour coffee has captivated both local Koreans and international travelers. Participating in Coffee Takeover HK holds special meaning as they bring their unique cross-city coffee story back home.

7. Ourlog Coffee Roasters ｜ Osaka's Representative of Korean Coffee Aesthetics

Although based in Osaka, Japan, Ourlog was founded by Korean coffee artisans determined to bring Korean coffee culture and aesthetics to Japan. Immensely popular among Japanese coffee lovers, Ourlog is a regular featured guest at Japanese coffee expos and even took part in the BEAMS 50th Anniversary event. Now bringing their platform to Hong Kong, Ourlog invites everyone to experience a vibrant cross-cultural blend of Asian coffee flavors.

8. Die Synthese ｜ Modern Yemen Coffee Beans Expert | Itaewon Hotspot

Yemeni coffee beans have gained immense popularity in the specialty coffee scene, and Die Synthese in Itaewon, Seoul, is a recognized expert in the field. Founded by Yehan Kim and Yemeni co-founder Ala Al-Muraish, the brand is dedicated to highlighting the unique, complex flavor notes of Yemeni coffee. Their offerings include specialty beans and coffee capsules featured on the prestigious Morning capsule platform. Rare in Hong Kong, this is an exclusive opportunity for local coffee lovers to taste authentic Yemeni coffee.

9. Coditor & YM Coffee Project ｜ Fusion of European & Korean Coffee Cultures

Founded in 2015, YM Coffee Project aims to translate European coffee traditions into flavor profiles tailored for Korean palates. Its YM ESPRESSO ROOM in Eunpyeong features interiors reminiscent of a classic European cathedral, offering visitors an immersive espresso experience. Partnering with Coditor (a Korean coffee creator and media brand), they will showcase their signature European-Korean coffee creations and guest barista brews in Hong Kong.

10. Gongkhan21 ｜ Immersive Taste & Design Space | Cheongdam-dong Specialty Brand

'Gongkhan' means 'space.' Located in Seoul's prestigious Cheongdam-dong district, Gongkhan21 is more than a specialty coffee shop—it is a carefully curated space designed for deep immersion in coffee and design aesthetics. Gongkhan21 brings its signature craftsmanship and visual design to Hong Kong, delivering an artistic feast for both the eyes and the palate.

11. TREE to BAR ｜ Sourcing Global Cocoa Beans | Korean Artisanal Chocolate

From bean to bar, TREE to BAR oversees every single detail of the chocolate-making process. As chocolate and coffee form the ultimate food pairing, TREE to BAR joins Coffee Takeover to provide the perfect companion treats for specialty coffee. A popular souvenir spot for travelers in Korea, TREE to BAR crafts artisanal chocolates from globally sourced cocoa beans, offering your palate a flavorful trip around the world.

12. Jay Kim - UFO COFFEE TOOL ｜ Space Age Design Aesthetics | Official Dripper of World Champions

Jay Kim is the founder and lead designer of UFO Coffee Tools, a South Korean brand known for redefining modern hand-brew mechanics. Kim introduced the innovative 80° wide-angle UFO Dripper, which combines flat-bottom extraction uniformity with conical clarity. This equipment gained global prominence after being used by Nas Jaafar to win the 2026 World Brewers Cup Championship and by Wataru Iidaka to finish as the 2024 runner-up. You can read more about Jay Kim and UFO Coffee Tools online.

13. Sandro Roth - IRIX Design GmbH｜ Special Guest: Swiss Design Meets Korean Coffee Culture

Serving as a special guest, Sandro Roth (founder of IRIX Design GmbH) is an acclaimed product designer, two-time Swiss CIGS champion, and World Coffee in Good Spirits (CIGS) 2nd Runner-Up. With deep personal ties to Hong Kong (his wife is a Hong Kong native) and a passion for Korean coffee culture, Sandro will craft an exclusive line of signature coffee drinks inspired by Korean flavors for the event.